A storefront that matches how your sales team actually sells.

Punchout lets a buyer's procurement system (like an Ariba or Coupa catalogue) connect directly into your storefront, so large customers can shop your catalogue from inside their own purchasing software instead of a separate login. You need it if enterprise procurement teams are a meaningful share of your B2B customers. For smaller or mid-market buyers, a strong quote and approval workflow is usually enough on its own.

Yes, customer-specific and tiered pricing is the core problem this solution solves. Pricing can be set by contract, volume, customer group or negotiated terms, and it's reflected automatically at checkout rather than requiring a sales rep to manually adjust every order.

Usually yes. Company accounts, tiered pricing and approval workflows can run as a B2B layer on the same platform your consumer storefront already uses, so you're not maintaining two completely separate systems, or as a fully separate storefront if the two customer bases need different catalogues or presentation.

It lets one company account have multiple logins with different roles: a buyer who can build a cart and submit for approval, an approver who signs off before an order goes through, and an admin who manages users and payment terms. It mirrors how procurement actually works inside a company rather than assuming one person makes every purchasing decision.

It depends on how many pricing tiers, approval chains and integrations are involved. A build with a handful of pricing rules and one ERP integration moves faster than one with punchout, multiple procurement system integrations and complex approval logic. The mapping phase in step one is what gives us, and you, a realistic timeline before any commitment is made.

Alongside. The goal is to remove the friction of manual quoting and order entry for the deals that don't need a rep's judgement, so your sales team spends time on the accounts and negotiations that actually need a human, not to replace the relationship-based selling that complex B2B deals still depend on.