Shopify Plus handles the parts of commerce that shouldn't be reinvented, checkout, payments, fulfilment integrations, so we spend our time on what actually differentiates the store: catalogue complexity, B2B pricing logic and conversion.
The same three-phase process we use for everything we build: consult, build, run. Shopify Plus changes what happens inside each phase, not the structure.
Catalogue structure, pricing rules and the systems the store needs to talk to: ERP, CRM, PIM.
Theme development, checkout customisation and B2B features like tiered pricing and company accounts.
Migration with minimal downtime, then ongoing conversion and performance work on Brova Cloud.
A tool is only as good as the discipline around it. Here is what "we use Shopify Plus" actually means on an engagement.
Company accounts, negotiated pricing and approval workflows, not a consumer cart with a login screen.
Built around the brand and the buying process, not a template with a logo swapped in.
Chosen deliberately for what the business needs, not stacked on by default.
So the storefront reflects real inventory, pricing and customer data.
Here's what people usually want to know about Shopify Plus before they get in touch.
Because checkout, payments and fulfilment integrations are solved problems that don't need reinventing, and Shopify Plus handles them reliably out of the box. That frees our time for what actually differentiates the store: catalogue complexity, B2B pricing logic and conversion, rather than rebuilding commodity infrastructure from scratch.
Yes, that's specifically what our B2B storefront work adds: company accounts, negotiated pricing and approval workflows built in, not a consumer cart with a login screen bolted on top, which is what an unmodified Shopify store defaults to.
Custom theme development, built around the brand and the actual buying process, not a template with a logo swapped in. How much gets built from scratch versus adapted from a base theme depends on how far the requirements diverge from standard ecommerce patterns.
Yes, ERP and CRM integration is core to how we implement it, so the storefront reflects real inventory, pricing and customer data rather than a separate product catalogue that drifts out of sync with the systems that actually manage stock and orders.
Deliberately, not by default. App ecosystem integration means choosing apps for what the business specifically needs, since every app added is another dependency, another potential performance cost and another thing that can break on a Shopify platform update.
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